Chapter 2 Establishing Business Relations概要1.ppt

Chapter 2 Establishing Business Relations Lead-in It is very important to have a wide business connections. You may be approached by some companies that have the intention to do business with you. You may find it necessary to look for your own customers. Where to find the company you want to deal with? You may find them through the following channels: 1.Overseas Chamber of Commerce 海外商会 2.The Economic and Commercial Counselor’s Office of the Embassy of People’s Republic of China in Foreign Countries 中国驻外商务处 3.Your branch offices abroad 4.Directories 贸易行的行名录 5.Publication出版物 e.g. Public Commerce Information Service, published by the Ministry of Commerce, P. R. China商务部出版的公共商务信息导报 6.Business Houses of the same trade 同业商行 7.Advertisements 广告 8.Internet: ; Essential components How to write to the company you wish to contact for the first time? 1.Begin you letter by telling the recipient how his name is known to you. 2.Provide necessary information about yourself 3.State your wish. If you receive a letter in which the sender expresses the intention to do business with you ,what should you do? You should answer as soon as possible. This shows your efficiency, which is a good way to impress your potential customer. If you can’t do as requested, you have to tell him tactfully to pave the way for future business. China National Import Export Corp. Beijing Branch Beijing China (the letter head: sender’s address ) January 4, 2005 (the date) B. Wallace . Co. 236 St. Louis Street Croydon, England ( inside address: the address of the recipient) ? ? Dear Sirs ：(salutation) We have obtained your name and address from Simpson Co. Ltd., London, England. As you are in the line of cotton piece goods, we are writing to enquire whether you are willing to enter into business relations with us. We are a state-owned corporation specializing in the export of the above items. To give you a general idea of our products we enclos