CHAPTER 6广告英译概要1.pptVIP

广告英译;Functions of Ads Translation of Ads;Keep moving. Why our special teas make your precious moments even more precious? (Lipton Tea) The Orangemostest Drink in the world. TWOGETHER The Ultimate All Inclusive One Price Sunkissed Holiday;1.广告的语言特点及英译:; 玩弄辞藻; 使用警策句或套用名句; 一句话广告; Make yourself heard.(Ericsson) 理解就是沟通。(爱立信） Intel Inside.(Intel Pentium) 给电脑一颗奔腾的“芯”。（英特尔 奔腾）;; 使用大众化口语体; 广告口号（slogans)、广告语句(catch-phrases)的特点; 你不理财，财不理你 If you leave “Managing Money” alone,Money will manage to leave you alone 中药材广告：“药材好，药才好。” Only fine medicinal herbs Make fine herbal medicines. 茅台酒广告语：国酒茅台，酿造生活的品味。 Mao-tai: A liquor of national status that makes your life gracious. 建设银行龙卡的广告语： 衣食住行，有龙则灵。 Your everyday life is very busy, Our Long Card can make it easy.  ;广告口号的翻译; 直译法;转译法;仿译法;中原之行哪里去？郑州亚细亚。（亚细亚商场） While in Zhengzhou, do as the Zhengzhounese do --- Go shopping in the Asian Supermarket. 随身携带，有备无患；随身携带，有惊无险。 A friend in need is a friend indeed. ;《理财》杂志的广告语----你不理财，财不理你 If you leave “Managing Money” alone, Money will manage to leave you alone. “美的” 家电， 美的全面、美的彻底 Midea home appliances are beautiful-beautiful from head to toe, beautiful inside out. ;“三包”承诺--我们实行“三包”：包修、包退、包换 We offer 3-R guarantee, namely guaranteed repair, replacement and refund. 皮张之厚无以复加，利润之薄无以复减 The leather we use is quite thick; the profit we make is fairly thin.;《全球》杂志的广告语 一册在手，纵览全球 With a copy of The Globe in your hand, the world unfolds before you so grand. 集邮杂志的广告语--方寸之间，深情无限 On these tiny postage stamps Philatelists’ friendship “franks” ; CCTV 西部频道口号 -为中国西部的腾飞加油！ Shoulders to the wheel and do our best --- for the economic take-off in China’s west! 某种洗衣机的广告语---她工作，你休息 She takes over the chores, So you can rest, of course.; RULE OF THREE;套译法 ? 有些广告双关语的产生是建立在一定的文化背景之上的。英语语言、文化在汉语中的传播形成了双语翻译之间的桥梁。套译法就是套用英语在汉语中已经沉积下来的固有模式，对英语广告进行翻译。 “烟蒂好，烟就好.” All is well that ends well.