CocaCola概要1.pptxVIP

;;The Coca-Cola Company was founded in 1892. It’s based in the United States in Atlanta,is the world’s largest beverage company ,and has 48%of the global market share. The Coca-Cola Company is headquartered in Atlanta, Geogia, United State. Its current chair man and chief executive is Muhart Kent. The Coca-Cola Company is an American multinational beverage company and manufacturer, retailer and marketer of non-alcoholic beverage concentrates and syrups. And the company is best known for its flagship product Coca-Cola, Coca-Cola currently offers more than 500 brands in over 200 countries or territories and serves over 1.7 billion serving each day.;The operates a franchised system dating from 1889 where The Coca-Cola Company only produces syrup concentrate which is then sold to various bottlers throughout the world who hold an exclusive territory. Besides the Coca-Cola, the company has a portfolio of more than 3300 beverages, from diet and regular sparking beverages to still beverages such as 100 percent fruit juices and fruit drinks, waters, sports and energy drinks, including teas and coffees. Their variety spans the globe. ;PRODUCTS;Coca-Cola South Africa also released Valpre Bottled “still” and “sparkling” water. And during the 1990’s, the company responded to the growing consumer interest in healthy beverages by introducing several new non-carbonated beverages brands. These included Minute Maid Juices to Go, Powerade sports beverage, flavored tea Nestea, Fruitopia fruit drink and Dasani water. in 2001, Minute Maid division launched the Simply Orange brand of juices including orange juice. On September 3rd,2008, Coca-Cola announced the purchase of China Huiyuan Juice Group Limited.;Coca-Cola operates a soft drink themed tourist attraction in downtown Atlanta. The “World of Coca-Cola” is a multistoried exhibition of the many flavors sold by the company as well as a museum to the history of the company.;