communication and marketing 1营销1概要1.pptxVIP

COm2405 Communication Marketing;Course Overview;What’s Marketing?;What’s marketing about?;Marketing Defined;The marketing process;Understanding the marketplace and the customers;Customers needs, wants and demands;Market offerings;Customer value and satisfaction;Exchanges and relationships;Markets;Marketing management;Selecting customers;Value Proposition;Marketing plan and program;Customer Value and satisfaction;Two-way customer relationships;Consumer-generating marketing Crowdsourcing;Capturing Value from Customers;The digital Network Society;Changing marketing landscape;Life in a Network Society;Marketing Social mobile Media;What are Social Network Sites (SNS)?;Social Network Sitesthe Timeline;The future?