现代中青年女性消费心理特征及营销策略研究.doc

现代中青年女性消费心理特征及营销策略研究 摘要：近年来,我国居民消费水平提高,消费在社会生活中。与此同时,在社会生活中扮演女儿、妻子、等角色,这就她们消费者中的,有力地推动消费结构的变化和消费水平的提升。通过对中青年女性消费心理深入,将现代女性与传统女性相比，总结出了现代中青年女性消费心理特征, Analysis of the characteristics of young women consumer psychology and marketing strategy in modern times Abstract: In recent years, with the rapid development of Chinese economy, consumption level of our residents generally improved, consumption in peoples social life is becoming more and more important. At the same time, more and more businesses will be targeted marketing to women, especially young and middle-aged women. They played a daughter,