第二阶段 1990-1999 摸索中发展(国外英文资料).docVIP

第二阶段 1990-1999 摸索中发展 1990 Asian Games, Jianlibao has become the biggest sponsor, lay one beverage hegemony. This is of great significance to the development of Chinas marketing. The Shanghai Pepsi plant was put into operation that year, with annual profits of more than 100 million yuan, the highest in all PepsiCo joint ventures in china. Beverage production jumped to 3 million 300 thousand tons nationwide. 1991 That year, Zong Qinghou -- the old state-owned factory hundred small factory paid mergers and years of losses in Hangzhou canned food factory, the reform measures to eat small fish, the use of product, capital, market advantage, quickly revitalize the canned food factory of the stock of assets, profit losses for three months. 1992 In 1992, Huiyuan was founded in Beijing, which mainly produces fruit and vegetable juice drinks. This year, Wahaha sales revenue, profits and taxes more than doubled, enterprises realized a mutation from small to large, Wahaha in one fell swoop among the national industrial enterprises, profits and taxes 500, forced column. 1993 Cestbon company was founded in Southern China, the water market for many years ranked first. Hebei Jizhou supply and marketing cooperatives changed its name to rising sun group. Its sales reached 3 billion yuan at the peak. A phenomenon of the beverage industry and one of the most memorable is the production of tea enterprises herd, blossom everywhere. However, because of poor taste, the market in a flash in the pan, it quickly withered. 1994 In the country, there are 108 filling factories, and the strongest Tianfu Cola has finally lost its strong offensive against foreign coke, and has set up a joint venture with pepsico. This marks the foreign brand broke the domestic carbonated beverage markets last line of defense. Kamimi Masahirowa became the beneficiaries of the crisis when the tap water zhengguanghe original production line turn into bottled water, not only quickly made a profit, but also saved as ca