Geely.ppt

Geely? 物流124 尹盼盼 2012014968 key point Early history Product and market Achievement prospect Early history In Nov 6, 1986,?Li Shufu?made the refrigerator?fittings to?begin?Geelysentrepreneurial process In 1997,?entered the automobile?industry. In Aug 8, 1998,?the first car?Geely Automobile?line?in Zhejiang?city of Linhai province. In 2002,?into the national?3+6?mainstream?sedan?manufacturers?ranks. In 2003?Aug,?the first batch of?Geely?cars?exported overseas,?Geely Automobile?exports?to achieve?zero breakthrough. In May 30, 2005,?in?Kuala Lumpur,?Malaysia?Houses of Parliament,?Geely?Holding Group?and Malaysia IGC?group?vehicle project?and CKD?project was formally signed. In March 28, 2006,?Geely independent research and development of Z?series ofautomatic transmission?and industrialization?project successfully passed theautomotive industry?the progress of science and technology?achievements appraisal. In October 24, 2006,?Geely chairman Li Shufu?at the?London?Royal Park Inn Hotel?and the British?manganin?holding company?(MBH)?officially signed a joint venture?production of brand-name?taxi?protocol. In May 16, 2007,?the Geely CK-1?CKD assembly?project was officially settled in indonesia. In Sep 19, 2008,?with BMBS?(burst?monitoring and safety?control system)vision?car?listing ceremony held?at the eleventh?session of Chengdu InternationalAuto show. Turn pointing:In March 28, 2010 ,?the successful acquisition of?100% stake in?Volvo?Cars ,began to enter high end market. 2012,Geely make $ 23,355,700,000 in revenues (including Volvo 2011 revenue) for the first time into Fortune 500 In April 18, 2013,?Geely?Group and Baoji?signed a strategic cooperation agreement,?plans to build?a base?in Baoji,?investment 7200000000 yuan,?an annual output of 200000 cars. 2014 on the eve of the Beijing Auto Show, Geely unveiled a new brand strategy. Cancel existing emgrand,englon,gleagle brand, an auspicious return to a new LOGO The logo change,why? Product(what) High end: Em