武当山旅游特区政府推动武当山旅游业发展对策研究.pdfVIP

用好武当山丰富的旅游资源是几代武当山人的责任和梦想。 几经发展，武当山的政府管理终于找到了适合自己的模式， 新的武当山旅游经济特区政府有其特有行政体制和职能特点。新 的政府管理模式将为武当山旅游业的发展注入新的活力。本文将 以世界文化遗产、著名道教圣地武当山为研究对象，通过对当前 国际、国内旅游发展背景、发展机遇挑战深入剖析，仔细研究武 当山旅游资源、发展成果和存在的主要问题，借鉴国内外一线景 区政府管理的成功经验，探讨武当山政府发展壮大武当山旅游业 的方式方法。我深信通过不懈努力，武当山旅游发展一定会迎来 更加辉煌灿烂的明天。 2 万方数据 目 录 引言·········································································1 一、武当山旅游业概述 ··················································1 （一）武当山概况························································2 （二）武当山特色旅游资源············································3 （三）武当山旅游发展现状··········································10 二、当前武当山旅游业存在的问题分析 ····························13 （一）经营、管理效率低下··········································13 （二）资本投入小，运作效率低·····································14 （三）特色资源多，拳头产品少·····································14 （四）景区面积大，资源较单一，接待能力小···················14 （五）游客散客多、团队少，一日游多、购物住宿少···········15 （六）游客黄金周多、平时少，总量仍较少······················15 （七）存在诸多外界不利因素·······································15 三、国内外政府对旅游发展的经验与启示 ·························16 （一）瑞士政府发展旅游业的经验及启示·························16 1、突出“品牌”，“品牌”是旅游宣传促销的着力点················17 2 、完善的经费来源是旅游业发展的可靠支撑·····················18 3 、旅游发展与环境保护相得益彰 ···································18 4 、让当地人受益是旅游业持续发展的重要保障··················19 5 、传承文化是旅游业的重要使命和内在元素·····················20 1 万方数据 6 、会展与运动是带动旅游业腾飞的双翼···························21 （二）海南省政府发展旅游业的经验及启示······················22 1、开发与保护并重，确保环境美 ···································23 2 、加大人力资源开发利用············································24 3 、严格立法，增强环境执法的监管力度···························25 4 、多种渠道增加环保经费的投入 ···································26