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untitled - 北大国家发展研究院bimba
HAO MA
Competitive Advantage: Anatomy and Constellation
ISBN 7301077742
292 1 16 19.75 252000 1
2004/09/01
Hao Ma is Professor of Management and EMBA Director of Beijing International
MBA Program, China Ceter for Economic Research,Peking University,Beijing,China. He
has also been on the faculty of Bryant College, now Bryant University, since 1994. He
earned his Ph..D.in Strategic Management from The University of Texas at Austin. His
current research interests are the nature and causes of competitive advantage, multiple
market competition, and the entepreneurial process. His research appears in Academy of
Management Review, Journal of International Management, Business Horizons,
Organizational Dynamics, and Management Decision, among others.
This book is an integrative account of the nature and causes of competitive
advantage based on solid scholarly research in mainstream Strategic Management and
related academic fields, illustrated with extensive contemporary business examples. It is
intended to assist general managers in their strategizing for sustainable competitive
advantage and persistent superior performance. This book can also be used as an MBA or
EMBA text in Strategic Management and as source materials for executive training
programs and consulting practice.
Preface
Acknowledgement
Introduction
PART ONE
Anatomy of Competitive Advantage
Chapter 1 What is Competitive Advantage
Chapter 2 SELECT: An Integrative Framework
Chapter 3 Dynamic Advantage and Positional Advantage
Chapter 4 Luck and Competitive Advantage
Chapter 5 Managerial Initiative, Strategic Maneuver, and Strategic Co-option
Chapter 6 The Sustainability Challenge
Chapter 7 Competitive Advantage and Firm Performance
PART TWO
Constellation of Competitive Advantages
Chapter 8 ARTS: An Integrative Framework
Chapter 9
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