企业专利布局与顾客需求之关系研究-以折叠自行车产业为例.DOC

企業專利布局與顧客需求之關係研究－ 以摺疊自行車產業為例 The Relationship between Business Patent Portfolio and Customers Requirements: The Case of Folding Bicycle 研究生：洪慧薰 Hung, Hui-Hsun 指導教授：張添盛 Chang, Tien-Sheng 【摘要】 能否迅速推出符合市場或顧客需求的產品，是業者確保在競爭環境下生存的關鍵。透過專利分析方法，規劃未來技術發展或是產品研發方向，乃為業者提升自身競爭力的重要選項之一。本研究旨在探究顧客購買摺疊自行車之關鍵因素，與業者產品的專利布局重點是否吻合。研究結果顯示顧客對於摺疊車關鍵購買因素前五項為「良好的煞車性能」、「騎乘時穩定性佳」、「堅固的車架」、「騎乘時鏈條不易脫落」與「堅固的摺疊機構」，皆屬「安全穩定性」構面。 經問卷分析結果發現高達74.67%受訪者選購自行車時，以捷安特、美利達與功學社單車三者為對象。藉由技術功效矩陣分析研究結果顯示：捷安特專利布局情形比另外兩個品牌相對完整，捷安特專利集中在「車架」與「座艙區」的技術，以達到「騎乘時穩定性佳」、「騎乘姿勢舒適」與「堅固的車架」之功效為主，主要落在「安全穩定性」與「舒適便利性」兩構面內。 美利達專利高度集中在「車架」技術，以達到「騎乘時穩定性佳」與「堅固的車架」之功效，主要落在「安全穩定性」構面內。本研究將功學社合作廠商Yamaha之自行車專利合併分析，依技術功效矩陣顯示，專利高度集中在「車架」技術，以達到「騎乘時穩定性佳」與「堅固的車架」之功效。三者專利布局多著重在車架等相關技術，與顧客最為在意的煞車性能仍有落差，三者以捷安特專利布局與顧客技術需求吻合程度最高。摺疊自行車、品質機能展開、技術功效矩陣、專利布局 To provide products that response customer requirement’s rapidly has become a critical factor to ensure business survival. Using patent analysis to plan or predict the direction of technology and product development becomes an important option to enhance enterprise’s competency. The purpose of this study explores the relationship between the customers’ requirements and business’ patent portfolio for folding bicycles. The results show that the key factors affect the customer purchase willing including braking performance, stability of riding, solid framework, no falling chain, and sturdy folding mechanism, all belong to security and stability dimension. The questionnaire results show that 74.67% of respondents own Giant, Merida or KHS’s folding bicycle. This study explores Giant, Merida and KHS’s patent portfolio further. The technology effect matrix results show that completeness of Giant’s patent portfolio is much better the other two. Giant’s patents utilize the frame and saddle’s technology to achieve stability of riding, comfortable of riding, and solid framework effects. Those are belonging to the dimensions of security and stability, comfortable and convenient.