丰田公司SWOT和PEST分析.ppt

SWOT ANALYSIS The abundant capital.(the factory owns capital 12 million yen, equipment, employees 3300 5000 people) 1940s because of the second world war, Japanese long-term did battle so that led to slow development of domestic economy.Before 1940s domestic economic recoveried. In 1948, the Jpanese begun to carry out deflation policy result in serious economic recession. When the company on the edge of bankruptcy. thanks to the bank of Japan in provided 2 billion yen in financing and the toyota avoided the collapse of fortune. 1970s to 1980s GDP grew 3.4%, per capita income increased 3.6 times After 1990s Toyota estabulished factory in Asia, especially in China, it made them had a huge market, rapid increase in profits . In 1993, the total sales was 852.83 billion, ranking fifth world industry company. Annual production of automobile 445 million vehicles in the world, took of the car market 9.4%. In 2006, Toyota sales for 880.8 million vehicles. Now, Toyota have been become the world's third-largest car manufacturing company. THREATS PEST ANALYSIS RESOURCES /lunwen/72/134/lunwen_97515.html /content/10/0919/13/3458817shtml /lunwen/72/134/lunwen_97515.html * OUR GROUP—RED ZHANGZUOAN LI FANG WANGXUE MUGE ZHUJUNHUA BACKGROUND: Primarily, Toyoda company concentrated on cottonocracy . In the early 1990s Kiichiro Toyoda awoke before he visited achievements of industry revolution, then he changed company’s name called Toyota. He decided to develop a new field ——manufacture cars. ECONOMIC FACTORS 1950s breaking out Korean war, America need a lot of trucks, Toyota obtained from this one. In the same year COROLLA was craeted, it was popular in the market ofdomestic Europe and Amercia , in order to meet the need of the market, Toyota decided to built new factories in other places,impoving profits dramaticly. 1940s, America and European automobile manufacturing factories producted big emissions cars which were brooming. Japanese had to producted small