产品线业务计划框架2.0版 200210301概要1.docVIP

HW Business Management Business Unit Business Plan Framework HWòμ??1üàí 2ú?·??òμ?????? ?ò?ü Table of Contents ???? Introduction μ??? 5 Standard Legal Notice Must be Used ±?D?ê1ó?±ê×?μ?·¨?é?μ?÷ 5 Business Plan Framework òμ???????ò?ü 6 I. Executive Summary ò??￠??ê? 6 Vision, Goals and Objectives ???°?￠??±êó???μ? 6 Performance/Opportunity Gap ±í??/?ú?á2??à 6 II. Strategic Innovation 7 ?t?￠??????D? 7 Marketplace Understanding/Insight á??aêD3?/???a 7 ENVIRONMENTAL ANALYSIS -- ?·?3·??? 7 EXTERNAL ASSESSMENT ía2??à1à 7 COMPETITOR ANALYSIS ?o?ù??ê?·??? 8 OFFERING ANALYSIS 2ú?·°ü·??? 8 CUSTOMER ANALYSIS ?í?§·??? 10 Business Design and Support Rationale òμ??1???ó??§3??-àí 11 CUSTOMER SELECTION ?í?§???? 11 SEGMENTATION AND PORTFOLIO ANALYSIS ??·?ó?×éo?·??? 11 VALUE PROPOSITION SUMMARY ???μ3?ê?×ü?á 11 SCOPE OF ACTIVITIES ???ˉ·??§ 12 VALUE CAPTURE ??è????μ 12 VALUE NET ???μá′ 12 STRATEGIC CONTROL ???????? 12 GROWTH MANAGEMENT ??3¤1üàí 12 III. Strategic Execution 14 èy?￠?????′DD 14 Business Elements òμ??òa?? 14 OFFERING 2ú?·°ü 14 PRICE/TERMS ????/ì??? 14 DISTRIBUTION ·??ú 14 INTEGRATED MARKETING COMMUNICATIONS ?ˉ3éóa?úD?′? 14 TECHNICAL SUPPORT ??ê??§?? 14 FULFILLMENT ??μ￥??DD 15 Performance/Opportunity Gap ±í??/?ú?á2??à 15 PERFORMANCE GAP ±í??2??à 15 OPPORTUNITY GAP ?ú?á2??à 15 Building Organizational Capability D?3é×é?ˉμ??üá| 15 CRITICAL TASKS AND PROCESSES: 1??üè???ó?á÷3ì 15 OFFERING 2ú?·°ü 15 PRICING/TERMS ?¨??/ì??? 15 DISTRIBUTION ·??ú 16 INTEGRATED MARKETING COMMUNICATIONS ?ˉ3éóa?úD?′? 16 TECHNICAL SUPPORT ??ê??§?? 16 FULFILLMENT ??μ￥ ??DD 16 FORMAL ORGANIZATIONAL STRUCTURE ?yê?μ?×é?ˉ?ú11 16 PEOPLE AND SKILLS è?á|ó????ü 16 CULTURE ???ˉ 17 IV. Performance Measurement ???￠?¨D§?à1à 18 Financial Measurements 2????à1à 19 Risk Analysis Summary ·???·???×ü?á 19 OVERALL RISK ASSESSMENT