产品上市计划模板Launch Marketing Plan Template概要1.docVIP

Marketing Launch Plan (Go To Market Plan) for Project Name Date  Executive Summary 4 1.1 Situation Overview 4 1.2 Target Audience 4 1.3 Positioning 4 1.4 Key Benefits 4 1.5 Unit Revenue Forecasts by region and/or channel, through next release 4 1.6 Objectives 4 1.7 Schedule 4 1.8 Budget 4 1.9 International 4 1.10 Risks Mitigations 4 1.11 Launch Status Communication 4 2 Marketing Launch Strategies 5 2.1 Objective 1 5 2.1.1 Strategy 5 2.1.2 Tactics 5 2.2 Objective 2 5 2.2.1 Strategy 5 2.2.2 Tactics 5 2.3 … Objective n 5 2.3.1 Strategy 5 2.3.2 Tactics 5 3 Product Release Milestones 6 3.1 Target Product Announcement Date 6 4 Plans Deliverables by Department/Function 6 Advertising 6 4.1 Public Relations 7 4.2 Advertising 7 4.3 Trade Shows 7 4.4 Direct Marketing 7 4.5 Events 7 4.6 Web marketing 7 4.7 Web sales 7 4.8 Sales support tools 7 4.9 Channel/partner marketing 7 5 Launch Budget 7 6 Pricing 7 7 International 7 8 Manufacturing and Operations 7 8.1 Key dates and deliverables 7 8.2 List of SKUs that require bills of material 7 8.3 List of components to be manufactured and/or delivered to operations for inclusion on servers 7 9 Technical Support, Customer Service 8 9.1 Key dates and deliverables 8 9.1.1 Training 8 9.1.2 Beta customer list 8 9.1.3 Press and analyst list 8 10 Risk Analysis 8 10.1 Risk 1 Description 8 10.1.1 Alternatives 8 10.1.2 Mitigation Plan 8 10.2 Risk 2 Description 8 10.2.1 Alternatives 8 10.2.2 Mitigation Plan 8 11 Launch Status Communication Plan 8 11.1 Summary of Pre- and Post-Launch Key Metrics 8 11.2 Method and Location of Status Reporting 8 12 Appendix: Supporting Marketing Information 8 12.1 Target Market 8 12.2 Problem(s) to be solved 8 12.3 Key benefits that solve the problem 8 12.4 Positioning 8 12.5 Target Audience Profiles 8 12.6 Sample User Profiles 8 12.7 Feature/function/benefit Table 8 12.8 Competitive Background 8 12.9 Glossary 8 Executive Summary Situation Overview Target Audience Positioning Key Benefits Unit Revenue Forec