第21章消费者选择理论-上海杉达学院.ppt

21.5 结论: 人们真的这样想吗？ 人们并不是在画出预算约束线和无差别曲线之后，再来做消费决策。 但他们力图在资源有限的情况下，做出能最大化他们满意程度的决策。 本章的理论只是作为消费者如何做决策的一个比喻。 它很好地解释了许多情况下的消费者行为，也为更高深的经济分析提供了基础。 At A, Hurley has few fish, so an additional fish is very valuable to him. At B, Hurley already has lots of fish, so an additional one is not as valuable to him. Hurley has more fish at B than at A, so an extra fish would be less valuable at B than at A. When the two goods are close but not perfect substitutes (like Coke and Pepsi), indifference curves are slightly bowed. When the two goods are close but not perfect complements (like hot dog