谷歌案例分析(英文精品).pptVIP

* * * * * * * * * * * * * * * * * * * * * * * Return to China Key Factors of Google’s Success Development Process How the Share of Search Business Will Be Where Should Google Do Catalog Development process 1996 1997 1998 1999 Larry and Sergey meet at Stanford. A search engine called Back-Rub. The search engine needs a new name. Google company was set up Sequoia Capital and Kleiner Perkins Caufield Byers 1995 year in here The content in here 2000 Yahoo use Google search technology 2002 2003 Google AdWords. Google AdSense. Development process 2005 2006 2007 2008 2004 year in here The content in here 2010 Google Gmail ; Yahoo ;The stock exchange Google set up rd center in china Google purchase the YouTube Android Google Earth . Google Instant; Google withdraw from the Chinese market Key Factors of Google’s Success Corporate Values Business model Technology Bettering Overture’s policy Cooperation Managing innovation Google believes in its Corporate Values Improve the business model of Google Corporate Values we make our own rules Don’t be evil Technology mattes The philosophy Key Factors of Google’s Success Being committed to leveraging leading-edge technology: invent new search algorithms. Bettered Overture’s policy of ranking paid listing solely on CPC by also considering listing relevancy(CTR) Managing innovation—Google’s ten golden rules. Pay attention to cooperation both outside and inside. Key Factors of Google’s Success How the share of search business will be As the two pictures show below,the search business is to become more concentrated . How the share of search business will be Duopoly market -cost advantages -products advantages -Technology Mature quik update Market niche -personalization needs - low switching cost -local needs Market niche and Duopoly will coexist in the future market Insert text here Network effects are positive and strong -for companies: the value of the network will increase