CBA的市场推广.pptVIP

2004-05 CBA 联赛合作伙伴计划 2004-05 CBA League Partnerships;更强大的CBA品牌意味着对于合作伙伴更大的回报Stronger CBA Brand means more value for partners;CBA 的合作伙伴CBA Partners;CBA正在提高其职业化水平和市场执行能力CBA is upgrading its professionalism and marketing execution;CBA将公开选择公关和广告公司CBA Open Proposals for PR Advertising Agencies;制定联赛, 赛区和球队标志使用指南 League, Division, Team Logo Guidelines 制定球队服装标准(规范比赛鞋,袜, 服装,配件要求) Team Uniforms (Both standardized Footwear, Socks, Apparel, Accessory Requirements) 加强和媒体的合作关系 Enhanced Relationships with the Media 更多的关于球队,球员和联赛的信息和媒体故事 More Information and Stories on Teams, Players, League News ;通过增加更多的广告库存,每个赞助计划的市场价值都有显著提高Each package will contain more marketing value as evidenced through increased advertising inventory;4类合作伙伴4 Partnership Groupings;新的赞助计划遵循两个重要原则1、赞助商回报价值最大化； Packages are designed to maximize value 2、力求各合作伙伴回报价值均衡 Create value parity among partners;赞助商的标志出现在赛场和电视上 On Court Presence and TV Exposure 赞助商的标志出现在体育馆内、外 In and Outside Stadium Presence 赞助商的标志出现在比赛服装上 Uniform Presence 赞助商有权使用联赛和球队标志 Use of League and Team Marks;赞助商的标志出现在印刷媒体上 Print Media Presence 赞助商的标志出现在网站和数字媒体上 Online, Digital Media Presence 赞助商有推广和执行市场活动的权利 Promotional Rights and Execution of Packaged Programs 贵宾招待 Hospitality 标志产品 Licensing;新聘请的市场推广公司将执行赞助商的联赛推广活动CBA will provide inclusive marketing promotion executed through the CBA’s newly appointed professional marketing agency;市场推广价值Promotional Value;球员与球迷见面活动 Meet and Greet Events 特别推广活动 Special Events 球迷节 Fan Fest Opportunities 2004-05 CBA 全明星周末 2004-05 CBA All-Star Weekend ;平等、公正的投标体??Greater transparency with the bidding process means fairness and equitable value;透明的合作伙伴谈判模式Transparent Partnership Negotiation;CBA 创造客户价值CBA will work closely with Partners to Maximize their value;新赛制增加了比赛的竞争性Exciting new steps are being made to increase the competitiveness of the league; 保障赞助商利益提高联赛娱乐性提升CBA品牌These improvements are evidence of CBA commitment to partnership,