中国大中型客车市场竞争分析.pdfVIP

第9卷 第4期 长安大学学报(社会科学版) Vo1．9 NO．4 2007年 12月 Journal of Chang’an University(Social Science Edition) Dec． 2007 【交通运输经济与管理】 中国大中型客车市场竞争分析 杜 建，尹 绩，叶 翔 (长安大学 汽车学院，陕西 西安 710064) 摘 要：客车行业作为中国汽车产业的重要组成部分，市场占有率和竞争状况关系到整个汽车产业 的可持续发展。为探索中国客车的发展战略，应对严峻的市场竞争，通过市场调研、数据收集以及 专家访谈等方式对未来中国经济与社会的发展趋势、汽车产业政策以及产业生命周期等进行分析。 分析认为：中国客车行业面临竞争升级、产业格局调整及企业重组等重要关口；客车的微利时代已 经来临。同时表明：客车企业必须顺应竞争环境，创新思路，以面对日趋理性和成熟的客车市场；积 极拓展海外市场，开发新技术新能源，提高管理水平，实施品牌战略。 关键词：市场营销；汽车产业政策；客车市场；大中型客车 中图分类号：F405 文献标志码：A 文章编号：1671-6248(2007)04—0025—05 Analysis for large。。sized and medium--sized bus market in China DU Jian．YIN Ji．YE Xiang (School of Automobile，Chang’an University，Xi’an 710064，Shaanxi，China) Abstract：As one of the important elements in China’S bus industry，bus business has its large shares of market and great competition，and also has something to do with the sustainable development in the whole bus industry．In order to study the development strategy of China’S bus industry，and be ready for the severe challenges in markets，the authors in this paper，after conducting market investigation and collecting ideas from different experts，analyze its developing trends in China’8 economy and social develpment and examines the periods of bus industry policies and its industrial life． The results show that China’8 bus industry is faced by upgrading in competition and adjustment in industrial patterns，which means that the micro—benefit time is coming．The authors think that the bus industry should be ready for competititive environment and have creative ideas 80 as to meet the present bus markets rationally and matura11v