剑桥商务英语2Unit2Growingthecompany.ppt

I think that our fundamental belief is that for us growth is a a way of life and we have to grow at all times. --- Mukesh Ambani, Chairman of Reliance Industries Why is it important for companies to grow? Give shareholders a regular return on their investment To create jobs and maintain job security Growth means more market share and market share establishes the company in the market ……. Growth strategy Diversification (new products / new market) Market development (existing products/ new market) Product development (new products / existing market) Market penetration (existing products / existing market) Diversification (New Products/New Market) high-risk growth strategy, largely because both the products and the market are unproven territory for the entrepreneur. No one can be sure about the new market. Necessary for company featured innovation . be realistic about the risks you face and crystal clear about what you hope to achieve. Market Development (Existing Products/New Market) to develop a new market for their existing products and services. The new market can be geographical (e.g. foreign export) or an untapped segment of a domestic market. possible to develop a new market for existing products by adjusting the products packaging or expanding the products distribution channels. Requires knowledge of the new Product Development (New Products/Existing Market) to roll out a new product(s) in a market with which you are already familiar. requires the business to develop new abilities and continuously adapt the products until they achieve marketplace success. Market Penetration (Existing Products/Existing Markets) designed to give the business a greater percentage of market share. seeks to gain a competitive edge through pricing, marketing, or other initiatives. can be achieved by increasing customer usage through loyalty programs and incentives targeting your existing customer base. SWOT Analysis SWOT Analysis for Wal-mart Weaknesses. Wal-Mart is the