包装材料专业英语.Unit 2 Packaging Functions.doc

第三、四讲 Unit 2 Packaging Functions（第二单元 包装的功能） （概述，包容性功能，保护/保藏功能，运输功能，信息/销售功能，食品包装） 1. Introduction(概述) (1)The four main functions of a package: contain, protect/preserve, transport, inform/sell. (2)Definitions of different packaging levels: Primary package: The first wrap or containment of the product that directly holds the product for sale. Secondary package: A wrap or containment of the primary package. Distribution package (shipper): A wrap or containment whose prime purpose is to protect the product during distribution and to provide for efficient handling. Unit load: A number of distribution packages bound together and unitized into a single entity for purposes of mechanical handling, storage, and shipping. Figure 2.1 illustrates some of these levels. All levels of the system must work together. Figure 2.1 Packaging can have many levels. For example, the primary package for a breakfast cereal is the inner undecorated bag. Its main function is to contain and preserve the product, and to a lesser extent, to protect it. The secondary package, a paperboard carton, provides physical protection, informs the consumer and motivates the purchase decision. Twelve cartons are packed into a corrugated shipping container to protect the product and to facilitate distribution. The information printed on the corrugated shipper primarily identifies the product for distribution purposes. Finally, corrugated shippers are assembled into a unit load, whose primary purpose is to facilitate transport and distribution. (3)Packages are often defined by their intended destination Consumer package: A package that will ultimately reach the consumer as a unit of sale from a merchandising outlet. Industrial package: A package for delivering goods from manufacturer to manufacturer. Industrial packaging usually, but not always, contains goods or materials for further processing. 2. The Contain Function(包容性功能) The first step in preparing a package design is to consider the nature o