化妆品网络营销因素.doc

基于消费者视角的化妆品企业网络营销绩效 影响因素分析 摘要： 随着计算机网络技术的蓬勃发展和广泛应用，越来越多的企业开始上网营销产品和宣传企业形象，由此产生了一种新的营销方式——网络营销。网络营销改变了传统的营销理念、营销策略、营销手段和方式。对于化妆品企业来说，加入网络营销也将不可避免。网络营销绩效的提升，必将为化妆品企业获得更大的利益。如何提升网络营销的绩效成为了化妆品企业要考虑的重点问题。本文将从消费者角度探讨研究影响化妆品企业网络营销绩效的因素，并通过发放调查问卷的方式对影响化妆品企业网络影响因素进行实证分析，为化妆品企业开展网络营销活动提供一定的参考。 关键词：电子商务；化妆品；网络营销；绩效 Based on the consumer perspective of cosmetics enterprise network marketing performance influence factors analysis Abstract：With the vigorous development of the computer network technology and extensive application, more and more enterprises begin to get to the Internet marketing products and propaganda enterprise image, creating a new way of marketing, network marketing. Internet marketing has changed the traditional marketing concept, marketing strategy and marketing means and ways. For cosmetics companies, to join the network marketing will also be inevitable. For the cosmetics enterprise network marketing performance of ascension, will gain more interests. How to improve the performance of network marketing has become the cosmetics companies are key issues t