国际市场营销教程 3.ppt

国际市场营销(双语教学) 山西财经大学 国际贸易学院 药朝诚 第三部分 营 销 战 略 Marketing Strategy 战 略 The Strategy Strategy means “Art of Generals” in Greek. In economics, it is defined as “ major operation plan of long term designed to serve for company’s overall development goal.” What is Marketing Strategy? Marketing is … Marketing is management process responsible for identifying, anticipating and satisfying customer requirements profitably”. Marketing Strategy is … Process of assessing the firm’s environment to detect competitive advantages and then exploiting those advantages to