国际商业文化PPTChapter 2.pptVIP

Hofstede’s culture dimension theory Hofstede developed his original model as a result of using factor analysis to examine the results of a world-wide survey of employee values by IBM in the 1960s and 1970s. The original theory proposed four dimensions : individualism-collectivism; uncertainty avoidance; power distance and masculinity-femininity Independent research in Hong Kong led Hofstede to add a fifth dimension, long-term orientation, to cover aspects of values not discussed in the original model. In the 2010 edition of Cultures and Organizations: Software of the Mind [1] Hofstede adde