国际商务 The Organization of International Business.pptVIP

Learning Objectives Understand what is meant by organization architecture. Be familiar with the different organizational choices that can be made in an international business. Explain how organization can be matched to strategy to improve the performance of an international business. Case- Nestlé Summary of Key Facts (Opening Case) For years Nestlé operated with a highly decentralized organization. But made changes with falling trade barriers and aggressive competitors. Moved toward the creation of global business units and realized cost economies by centralizing key functions. At sam