国际商务沟通英文PPT1.ppt

? 2011 Pearson Education, Inc. publishing as Prentice Hall ? 2011 Pearson Education, Inc. publishing as Prentice Hall Chapter 1 The Nature of Intercultural Communication Topics Globalization / Glocalization / Grobalization Culture Enculturation/Acculturation Ethnocentrism Norms, rules, roles, and networks Subcultures and subgroups Communication barriers Multinational management orientations Examples of Miscommunication Telex sent to a factory manager of a U.S. subsidy in Lima, Peru: “Please send a headcount of the people in your factory and in your office, broken down by sex. Information urge