国际市场营销英文II Social and Cultural Environments.pptVIP

第二章 国际市场营销环境 International Marketing Environment International marketing process 1.Appraising the international marketing environment 2. Deciding whether to go abroad 3. Deciding which market to enter 4. Deciding how to enter the market 5. Deciding on the marketing mix 6. Deciding on the marketing control and management The main contents are as following： Social and Cultural Environments Task of International Marketers Study and understand the country cultures in which they will be doing business Incorporate this understand