国际营销英文版第16版第11章PPT概要1.pptVIP

Chapter 11 McGraw-Hill/Irwin Copyright ? 2013 by The McGraw-Hill Companies, Inc. All rights reserved. Asia Pacific Region 11-* Learning Objectives LO1 The dynamic growth in the region LO2 The importance and slow growth of Japan LO3 The importance of the Bottom-of-the-Pyramid Markets LO4 The diversity across the region LO5 The interrelationships among countries in the region LO6 The diversity within China 11-* Dynamic Growth in the Asia Pacific Region Asia has been the fastest growing area in the world for the past three decades Starting in 1996, the leading economies of Asia (Japan, Hong Kong, South Korea, Singapore, and Taiwan) experienced a serious financial crisis, which resulted in the crash of the Asian stock market. A tight monetary policy, an appreciating dollar, and a deceleration of exports all contributed to the downturn The 1993 estimates by the International Monetary Fund (IMF) that Asian economies would have 29 percent of the global output by the year 2000 were on target. Both as sources of new products and technology and as vast consumer markets, the countries of Asia—particularly those along the Pacific Rim—are just beginning to gain their stride. The Greater China “The Greater China” refers to both the People’s Republic of China (PRC) and the Republic of China (ROC) or Taiwan Aside from the United States and Japan, there is no more important single national market than the PRC The economic and social changes occurring in China since it began actively seeking economic ties with the industrialized world have been dramatic. The Greater China: PRC Two major events that occurred in 2000 are having a profound effect on China’s economy: admission to the World Trade Organization and the United States granting normal trade relations (NTR) to China on a permanent basis (PNTR). Because of China’s size, diversity, and political organization, it can be more conveniently thought of as a group of regions rather than a single country Because of