国际营销试题概要1.docVIP

判断题： 3. What do French farmers, Chinese fishermen, and Russian hackers have in common—they can all receive subsidy payments from the U.S. government. 4. One event that will shape international business as the future unfolds is the rapid growth of the World Trade Organization, NAFTA, and the European Union. 5. One event that will shape international business as the future unfolds is the unprecedented acceptance of communism and socialism in Latin America. 6. A trend that will impact international business in the future is the fact that there is a mandate to properly manage the resources and global environment. 7. Today, most business activities are local or regional in scope. 11. A good illustration of an uncontrollable variable that might impact international business is a marketing decision with respect to research. 12. The foreign uncontrollable environment is the same as the domestic uncontrollable environment. 15. In a broad sense, the uncontrollable elements of the foreign business environment constitute the culture. 16. John refuses to buy Japanese products because he sees them as a way of selling out to nation known for its aggressive behavior. John is using a self-reference criterion to make his decision. 19. To avoid errors in business decisions, it is necessary to conduct a cross-cultural analysis that emphasizes the need for ethnocentrism. 20. To be globally aware, you should have tolerance for cultural differences. 24. If a company uses a strategic orientation called domestic market extension, it views its international operations as secondary to and an extension of its domestic operations. 25. The global marketing concept views the marketplace as consisting of one primary domestic market that is complimented by several smaller regional markets. 4. Prior to the coming of Admiral Perry in 1853, Japan could be characterized as being isolated from the rest of the world. 5. A fundamental premise of American ideology reflects the importance of cooperatio