报刊英语标题用词.pptVIP

Word usages of headline Functions of headlines: ‘guide’ Summarizing the story Arousing the reader’s interest Beautifying the newspaper page Indicating how much importance each news item has Principles : ‘ABC’ (accuracy, brevity, clarity) ↓ ↓ ↓ content grammar structure Grammatical features of headlines 省略现象 时态表述 语态形式 标点符号 Grammatical features of headline 省略现象： 虚词省略 a. 冠词（Articles) e.g. 37 Killed in Italian Plane Crash b. 连词and( by comma) e.g. Laurel, Aquino Cut Ties c. 人称代词( personal pronoun) e.g. Mother, Daughter Share Fullbright Year d.系动词 be (copula) e.g. Political Efforts ( are) Vital to Reform -Party Leader Three Dead After Inhaling Oven Gas e. 助动词 (auxiliary verb) e.g. Financier Killed by Burglars Moscow’s Food Prices Soaring Note: 某些虚词保留以顾全某些习语或词组的完整性 e.g. Combat on the Web ( specify the Internet) TB on the rise Again in London (fixed phrase) Practice: identify what is omitted in the following headlines Murders Caught-Thanks to Monkey Overseas Investment not Just About Buys EU Imposes Anti-dumping Duties on Tiles Fujitsu, Toshiba Unveil Merger Search for Plane Ongoing ( An Australia aircraft vanished with magnate aboard - June 22,2010; Globe Times) 6. Witty, Inventive furniture dominates Milan Exposition 7. Forecast of Mexican quake accurate, but ignored 8. Tourist arrested for espionage charges Grammatical features of headline 2. 时态表述 ‘brevity’ journalistic present tense Simple present is the most commonly used tense in headline to give the reader a sense of “timeliness” by giving a vivid, eyewitness account. *一般现在时： ‘当前存在’ + ‘刚刚发生’