公共小抄-简答(国外英文资料).docVIP

公共小抄-简答 Short answer: Understanding the three aspects of the essential attributes of public relations Answer: 1, the nature of the relationship of public relations. Public relations, as a social relation, refers to the communication and communication between organizations and the public, that is to say, the relationship between organizations and the public environment. Public relations are different from other specific social relations, but permeate them. 2, the nature of the function of public relations. As a management function, public relations is the management of communication, management, communication, management, communication, management, communication, management, etc.. This management aims at optimizing the public environment and setting up the image of the organization. 3, the subject nature of public relations. As a comprehensive applied discipline, public relations is a communication management or organizational communication, which is mainly based on communication and management. It is the application and development of modern communication in organization, administration and management. Public relations is a product of the combination of management discipline and communication discipline. Therefore, the degree of public relations should be positioned in communication management (mainly based on communication). Public relations is the communication and communication relationship of an organization, the communication and communication function of an organization, and the communication management discipline of an organization. The communication between organizations and the public is the essential attribute of public relations. The term image borrowed from public relations is not limited to individual, concrete and intuitive categories, but has deeper meaning Answer: first of all, the credit of the organization is first related to the actual policy and actual performance of the organization, it is a kind of organizations behavior of winning the trust of