如何开发产品,产品上市,How_to_Effectively_Launch_a_new_product概要1.ppt

* * * PLANNING FOR A NEW PRODUCT LAUNCH PAGE * How to Effectively Launch a New Product Dr Edgar Edgar.ding@yahoo.co.uk MARKET RESEARCH: To determine: Target Market Market needs Positioning and strategy New product strengths and weaknesses Company strengths and weaknesses Packaging/ pricing MARKET RESEARCH: Focus Group Meetings To distill product concept Key promotional messages Anticipate product resistances Know strong points of competition Unfulfilled needs of MDs PRELAUNCH: Marketing Plan Anticipated date of registration approval Update of SWOT analysis Preparation of training materials C