汽车商标的翻译.docVIP

石河子大学毕业论文 题目： 文化角度下的汽车商标翻译 Translation of the Automobile Trademarks From the Cultural Perspective 院 （系）： 外国语学院 专 业： 英 语 班 级： 2010级2班 学 号： 2010505103 姓 名： 杨 芸 芸 指导教师： 臧 红 宝 完成日期： 2014年5月8日 Abstract In modern society, the trademark as an essential part of advertisement plays a big role in business competition. The automobile trademarks in the market not only reflect the different cultures but also become the component of culture. Therefore, the translation of automobile trademarks is also a cross-cultural activity. The translation of automobile trademark plays a great role in the business communication and trade cooperation among the manufactures in different countries. In order to achieve the intended purpose of the automobile trademarks translation, this thesis analyzes trademark translation from the cultural perspective. This paper discusses from three perspectives language, culture, and market factors and puts forward four translation approaching methods transliteration, literal translation, combination of transliteration and literal translation, adaptation. Key words: trademark words; culture; translation methods 摘 要 在现代社会里，商标词是广告中不可或缺的组成部分，在商业竞争中发挥巨大作用。商标不仅是文化的反映，也是文化的组成部分。因此，商标翻译也是跨文化的活动。汽车商标的翻译对中外汽车厂商之间的商业交流和合作起着重要作用。为了实现汽车商标翻译的目的，本文从文化视角下对汽车商标词翻译进行分析。从语言、文化、市场三个方面探讨了影响商标翻译的因素，并提出了汽车商标的翻译策略：直译、音译、音意结合和改写。 关键词：商标词；文化；翻译方法 Contents I. Introduction 1 II. Literature Review 2 III. A Brief Introduction to Trademark 4 A. Definition 4 B. Formation of Automobile Trademark 5 1. Proper Names Used as Automobile Trademarks 5 2. Common Words Used as Automobile Trademarks 7 3. Coined words 8 C. Features of Trademark 8 IV. Factors Affecting the Translating Trademark.................