宝洁与联合利华营销策略比较.ppt

1.Unilever Ⅰ. Introduction The 2011 fiscal year, the company annual sales of about 46.5 billion euros. Unilever group is a company combined by the Dutch margarine company and British Lever Brothers soap company in 1929 . After 80 years of development, Unilever has become one of World’s largest daily consumer goods companies, with171,000 employees in 100 countries and regions. Unilever is responsible for food and detergent supplies of career management. Unilever’s headquarter is in Rotterdam, the Netherlands and London. Ⅱ. main products In 2000,Unilever bought BestFood making Unileve