SWOT分析英文版及案例.pptVIP

steps Step 1: Purpose of conducting SWOT analysis Step 2: The gathering of information on Strengths and Weaknesses focused on the internal factors of skills, resources and assets, or lack of them. The gathering information on Opportunities and Threats should focus on the external factors steps Step 3: The manager of the health centre encouraged all the members of staff to freely express their opinions about what they felt to be appropriate Step 4: SWOT matrix Step 5: After completing the SWOT matrix the SWOT participants had a wider view of the situation at the centre so they were able to propose the alternatives that helped considerably in the operation of the health centre Review of SWOT analysis * SWOT Analysis The facility was old The staff lack of motivation The building was really small … … There was a lot of paper Work and bureaucracy 3 1 5 4 2 Starting position case Health Center These characteristics resulted in this health centre facing up to a lot of problems with the accommodation of the patients Starting position case the establishment of a new advanced hospital in the city made the situation even worse case Starting position So the health Center may can’t achieve it’s mission Now, they decided to perform a SWOT analysis in order to perform the best decision-making for all the problems that they faced! case Of course they need your help! ? Rules Using SWOT analysis grid (next 2 slides) Two groups Using paper 10 minutes for analysis 10 minutes for decision making SWOT Analysis Matrix INTERNAL FACTORS EXTERNAL FACTORS STRENGTHS WEAKNESSES OPPORTUNITIES THREATS … … … … … … … … … … … … … … … … HARMFUL To achieving the objectives HELPFUL To achieving the objectives SWOT Analysis Matrix (recommended) Opportunities … … … Threats … … … SO WO ST WT Options … … … Options … … … Options … … … Options … … … Weaknesses … … … Strengths … … … Now is your show time! Review What is SWOT analysis? S W T O Strengths Weak