广告数据分析公司概要1.pptVIP

?Accurately measures brand engagement in a way that is consistent with television and other media. Our complex algorithm goes beyond interaction time Considers user behavior and creative function to track how long the user truly engaged with the brand. An effective analytic tool throughout the rich media spectrum – allow comparison across expandable, polite, with or without video. * Dwell Time reveals a positive impact in favour of the brand and a new benchmark for brand building. Why? Because it addresses measuring those brand moments. Dwell Time will help brand marketers bring more confidence back into digital and a step closer in to showing how to measure a brand online – and set new parameters which we will be able to move across to Digital TV. And people are engaging with adverts – that is ACTIVELY INTERACTING with adverts for 1 minute!! Twice as long as TV commercial, and guaranteed emotional involvement. This is absolutely key turning point for advertising… * So where are we now? Well following on from what we have learned in 2004, this is ad for 2008. Similar concept in terms of content on site, but in a way which is interesting for user to be involved with. What is amazing is the average Dwell time was 2 minutes!!! 4x that of a TV advert!!! Am amazing achievement to get users to stop what they were doing and immerse themselves in a brand experience for 2 minutes… If ever there was evidence for online effectiveness, this should be at the top of all the award tables!!! * Complimentary tools for different use cases Campaign Monitor One-click reporting (POWERPOINT GENERATOR) Report Generator (ONLINE REPORTING) Custom Report Builder- custom reports or service Advanced Analytics (Plug-in for Excel) * * Media plan in place All systems ready Check setup and delivery: if it started on time, delivery rate in line with planned, Notify publisher immediately of any problems identified at outset Continue monitoring during the course of the day throughout the