英语演讲(如何写调查问卷).ppt

Market research questionnaire of Costa Coffee The visitor:xxx The structure of article 1.How to write a?questionnaire 2.The reason and significance to select problem 3.Market research questionnaire of Costa Coffee How to write a?questionnaire A complete questionnaire usually be made up of the title, instructions of questionnaire,guidance to fill in the form,the main?content of research and the basic condition of?respondents. Part one:The title of the questionnaire The title of the?questionnaire is?to summarize?research?theme,?so that?the respondents?have a general understanding of?the?question to be answered.The title?should?be concise and?to the point of respondents and research?theme. For example: Market research questionnaire of Costa Coffee Part two:Instructions of questionnaire It general have a?brief description in?the beginning of the questionnaire,and is mainly to explain the?research?significance content and the choice of?mode,in order to eliminate the?tension?and concerns of?respondents.The questionnaire should show?to?concise,?kind and?not?too casual?style. For example:(the example is in the back) Part three:Guidance to fill in the form We?should tell the?answer in the questionnaire that needs the respondents own to fill how to fill in the questionnaire. For example:There is no right or wrong for the answers , just to fill it according to your actual situation .The content of Questionnaire should be fill in your personal independence, if in doubt, please contact the staff around you. Part four:The main?content of research The main?content of research?is?questions listed according to the research??design ,and it is the main part of the?survey questionnaire.The following is steps of problems,?design. 1.According to the objective of research?,determine the required?information. 2.Determining?the?content of the problem,namely the problem of?design?and selection. 3.Determine the wording. 4.Determine?the order of questions. 5.Tes