宝洁公司国际市场营销分析.pptVIP

How to enter the Chinese market The origin of Guangzhou PG Co., LTD PG, wholly owned process Conclusion Product design strategy: Standardization Localization The development of new products The product localization is that enterprises according to their own raw material conditions or consumer preferences, product adaptability requirements, local market analysis of all kinds of information, and based on the introduction of the technology or product adaptive adjustments or developing new product localization to adapt to local demands of the process. Rejoice shampoo and conditioner combo Rejoice antidandruff shampoo combo Effect of baking oil Rejoice shampoo combo. Radix hair shampoo. Ginseng ginseng nutrition moisture cream Rejoice shampoo. One minute Hot Oil Cream 2000 1989 1990 1996 2003-4 2003-9 Pg Asia research center in order not to fall a Chinese classical beauty, they read all books and han grass over the traditional formula, finally connect han grass the essence with the high-tech mastery, firstly made float soft to join Chinas han grass’s essence which prevents hair wash protect series. They use the ginger juice, previous, fleece-flower root.They combines the modern science, technology and the extraction. Concept ——“plant”，“ black hair” After three years of market research and concept test，the PG has finally found out a new product in China ： A brand-new embellish hair products , named “Runyan” with meaning of moisten and beauty , could show modern Oriental female’s beauty with black hair. * * 09人力2班 Class： Research： Procter Gamble Contents: General Introduction Economic factor Cultural factor Legal factor Entry mode Product Stratery Marketing Strategy Net sales in 2010 Geographic region Market Sophistication North America Western Europe Middle East Africa Lame Asia Developed Market Developing market Procter Gamble Company previously used the stars the moon sign P G products on the shelves Procter Gam