星巴克英文介绍ppt概要1.pptxVIP

Starbuck;Do you like coffee?;The company took the name of the chief mate in the book Moby-Dick: Starbuck. 星巴克”这个名字来自美国作家麦尔维尔的小说《白鲸》中一位处事极其冷静，极具性格魅力的大副。他的嗜好就是喝咖啡。 　;History;;In 1971,there are only six stores in Seattle , merely selling coffee beans . In 1987, the original owners sold the Starbucks chain to former manager Howard Schultz(霍华德·舒尔茨) who promote the transformation and upgrading of Starbucks according to his business concept and quickly began to expand. Nowadays, 6000 stores were opened in 30 countries . Moreover, this number is increasing at the rate of 3 stores every day. Its high-quality product and service ,concrete marketing location and its terrific marketing strategy make it possible to be the international brands. ;This is Starbucks chairman Howard Schultz who creat a European-style coffee-house to American after he took over the company.;Enterprise culture;1、提供完善的工作环境，并创造相互尊重和相互信任的工作氛围 Providing the fabulous working environment ,creating the working atmosphere of mutual respect and confidence . 2、秉持多元化是我们企业经营的重要原则 Retaining the diversity . 3、采用最高标准进行采购烘焙，并提供最新鲜的咖啡 Adapting the highest standard for purchase and baking , providing the freshest coffee. 4、高度热忱满足顾客的需求 Satisfying the requirements of the customers as possible as they can . 5、积极贡献社区和环境 Doing their utmost to support refugees and devote to the community . 6、认识到盈利是我们未来成功的基础 Realizing the importance of profit .;Enterprise innovation;;Development in China;Development in China ;Strategies ;Open tea shops —— internalization of beverage competition开茶馆---饮品竞争内部化 ;Logo meaning;;How to order?;;;;;;;;THANKS