煤炭营销管理中企业法律风险防范研究.docVIP

煤炭营销管理中的企业法律风险防范研究 ——以枣矿集团新安煤业公司为例 Coal marketing management of enterprise legal risk prevention research ——TAKING XINAN COAL MINE OF ZAOKUANG CORPROATION YOR EXAMPLE 学科专业：工商管理 指导教师： 教授 中文摘要 营销，是现代企业普遍关心的一个重大课题，对于各类生产部门来讲更是如此。作为生产煤炭这一主要能源的煤炭行业，由于煤炭自身特殊的性质和市场经济的波动性，在煤炭生产之后的营销问题较其他行业更重要、更难解决。因此，煤炭营销历来就是事关煤矿效益的重要因素。煤炭营销管理是一项复杂的系统工程,是除安全生产之外的保障煤矿效益最重要的措施。特别是在经济效益不好、煤炭产量不高的情况下更是如此。只有加强煤矿营销管理，才能有效的降低煤矿煤炭生产的库存量和资金压力，是煤炭企业发展的持久助推力。 加强煤炭营销管理作指导，必须要具有企业法律风险防范意识。目前就国内而言，系统地对煤矿企业营销方面的法律风险防范意识进行研究不多见。这对我国这样一个以煤炭为主要能源、经济不十分发达、市场销售方式较为单一、销售渠道与先进产煤国相比还有较大差距的产煤大国的煤炭生产是十分不利的。本文立足现实，将企业法律风险防控理念应用于煤矿营销管理的实践过程，并提出相应的对策建议，希冀为扭转我国煤炭企业营销管理的落后局面、为煤炭企业又好又快发展提供一种新的理论视角。因此，这项研究具有重要的理论和实践意义。 关键词：营销管理；企业法律；风险防范。 ABSTRACT Marketing is a modern enterprise cares generally is a major issue, for all types of production sector is even more so. As the production of coal the main energy of the coal industry, the coal to the special nature and the fluctuations of the market economy, the coal production after the marketing problems than other industry is more important, more difficult to solve. Coal marketing management is a complex systems engineering, is in addition to safety outside the protection of mine benefit is the most important measure. Especially in the economic benefit is not good, coal production is not high case is even more so. Only strengthen the coal marketing management, to effectively reduce the coal mine production inventory and financial pressure, is the development of coal enterprise lasting thrust. Strengthen coal marketing management as guidance, must have the enterprise law risk guard consciousness. At present the domestic system of coal mining enterprises, marketing aspect of the legal awareness of risk prevention research does not see more. This in China such a taking coal as main energy, economy not very develop, market sales is relatively single, sales channels and advanced coal producing countries are compared the coal power coal production