chapter7黑大跨文化教学.ppt

大学英语跨文化交际;An idiom;Learning objectives:;Chapter Outline ;Lead-in Case: Marriage and Social status;1. Ways of thinking cultural patterns are shared mental programs that govern specific behavior choices. 2. Ways of acting Cultural patterns are not so much consciously taught as unconsciously experienced as a by-product of day-to-day activities ; ; A belief is an idea that people assume to be true about the world. For example: 1) a widely shared belief dates back to the time when Europeans believed that the earth was flat 2) a belief for many European Americans is that in “reality” there is a separation between the physical and spiritual worlds. ;Values;Norms;Social Practices;Text C: Edward T. Hall’s Context-culture theory;High-context culture;Low-context culture;Cultures Arranged Along the High-Context and Low-Context Dimension ;Case Analysis - “wrong signals”;What’s the values reflected in the following proverbs? ;Hindu ethics;1. Human nature orientation;2. Person-nature orientation;3. Time orientation a. Value - Past Orientation b. Value - Present Orientation c. Value - Future Orientation ;4. Activity orientation;5. Relational orientation;Exploring Ideas;Text E: Hofstede’s cultural dimensions;1. Individualism versus collectivism;2. Uncertainty avoidance;3. Power Distance;4. Masculinity and femininity ;Exploring Ideas: