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布希亚的影像艺术-台北市立美术馆
page . 97
Baudrillard’s Art of the Image: Virtual Reality and Reality TV
*
Baudrillard’s Art of the Image:
Virtual Reality and Reality TV
Pascal K. Kao
Assistant Professor, Department of Sociology, National Chengchi University
* NSC10224 10H004117
29
Jean Baudrillard: Thoughts and Art page . 98
1980
page . 99
Baudrillard’s Art of the Image: Virtual Reality and Reality TV
Abstract
On the basis of Jean Baudrillard’s late ideas concerning integral reality and virtual reality, this
essay aims to understand the ways in which he challenges television culture and simulationist
art, and further explain the grounds on which he recovers an art of disappearance by means
of the photographic image. The article proposes that since the early 1980s Baudrillard
became interested in providing a response to the fractalization brought on by simulation
and the virtualization brought on by hyperreality. Because virtual reality reverses the work
of de-simulation and is constructed via the de-ideation of pure objects, also giving rise to
commodity fetishization, Baud
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