高中英语骨干教师竞赛作品-advertisement（牛津版M4，U1）实践报告.docVIP

实践报告 实践设计思路：1. 教育部2003年颁布的《普通高中英语课程标准》所描述的高中要达到的七级的总体要求中希望高中生能读懂供高中学生阅读的英文原著简写本及英语报刊。具有初步的实用写作能力， 以advertisements这一全文关键词和reading strategy为贯穿课堂教学的两条线索。力争做到两条线索交织着将整堂课融合成一个整体，让学生能抓住中心和重点，思路清晰的完成老师交给的各项任务。为了不使两条线索分离或相互孤立而达不到意想的效果，我的活动设计，比如说开头的group work为English Club做宣传和后来的strategy运用环节--宣传学校“Our school is a good one”, 都是围绕这两条线索，并能起到相互衔接的作用。 . 每个环节的设计一定要符合学生的实际情况。所以在活动设计方面我都是选择学生有话讲的学校生活，从开头的导入到中间的strategy 运用和后来的广告设计，我都是以学校生活为背景，应该更容易激活学生的思维。说明文本身就比较平淡和枯燥，这样的课上起来容易沉闷。在课堂设计时，我就穿插了group work和视频，让学生能够动起来，思维更活跃，课堂教学任务就能更顺利的完成，效果也会更好一些。当然，group work活动本身的设计和视频的内容和时间都是需要仔细斟酌和选择的，原则是以服务于本堂课的教学重心和目标。’ answers with school clubs. 2. Group work Suppose you are the organizer of the English Club in the school, try to say something to attract more students to join you. You can only use three sentences at most. Ask some students to give their sentences and tell the Ss “What you did just now is in fact a kind of advertising.” Ask the Ss: Have you realized what you did just now is actually a kind of advertisement? ----introduce the topic of the class---Advertisements Step 2 What is an advertisement? 1. Ask the Ss “What is an advertisement?” Let them use their own words. The Ss may have difficulty expressing it clearly and properly.----We are so used to advertisements that we often ignore them. So today we are going to read a passage about advertisements and try to learn more. 2. Ask the Ss to read the passage (the part of “What is an advertisement?”) to get the author’s definition of advertisements. An advertisement provides information and uses persuasive languages and exciting images to encourage people to buy a product or service or believer in an idea. 3. More questions to help the Ss understand this part: Where can we see advertisements? ---Media--- Billboard, newspapers, magazines, the Internet, radio, television… What types of advertisement do we have?---(1) Commercial ads (2)PSAs 4. Show the Ss some pictures of the two kinds of ads and ask the Ss to tell which t