电子商务07概要1.pptVIP

Creating a Winning E-Business Second Edition, Chapter 3 专业课项目作业（本质特点和电子商务运营模式+1-2个典型案例介绍）——时间确定 1.网上百货零售的本质特点和电子商务运营模式研究 + The Future of Shopping，Harvard Business Review 2011 Dec. (若能说清楚一个品类（比如：服装）的供应链问题则更佳)； 2.社会化电子商务本质特点和运营模式研究 + Harvard 2012 CaseGrameen Danone Foods Ltd., a Social Business + iS-Turning Community into Commerce 3.O2O电子商务的本质特点和运营模式研究+ (Christoph Zott, Raphael Amit, and Lorenzo Massa，The Business Model: Recent Developments and Future Research，Journal of Management, July 2011; vol. 37, 4: pp. 1019-1042) 4.business model最新书籍解读（共三章） Mark W. Johnson, Seizing the White Space: