碳酸饮料网吧广告案例(可口可乐)概要1.ppt

* * * Computer Number Signage机台贴 * Classified - Internal use Wallpaper电脑壁纸 效果图 * Classified - Internal use Zone 3: Destination * Transition Messaging: Grab Attention Package/Value message Navigation to the Product POS Executions: Promotional poster Shelf Talker Cooler Door Cling Cooler Header Display/Rack Header Card Shelf Strips Shelf Banner/Blade Floor Graphics Computer Related Graphics Classified - Internal use Promotional Poster/促销海报 * Classified - Internal use Tent Card台卡 效果图 * Classified - Internal use Vertical Blank Poster竖版空白海报 * Classified - Internal use Vertical Blank Poster竖版空白海报 * Classified - Internal use Horizontal Blank Poster横版空白海报-1 * Classified - Internal use Horizontal Blank Poster横版空白海报-2 * Classified - Internal use Horizontal Blank Poster横版空白海报-3 * Classified - Internal use Horizontal Blank Poster横版空白海报-4 * Classified - Internal use * 其它物料设计 Classified - Internal use Shelf talker 货架贴 * Classified - Internal use Price tag for shelf 价格牌 * Classified - Internal use Hanging mobile 吊旗 * Classified - Internal use Wobbler 跳跳卡 * Classified - Internal use Door Sticker Window Sticker 门贴 灰色为透明色 * Classified - Internal use * 冷饮设备的设计 Classified - Internal use Water Cooler水柜 * 这些画面仅限于短期使用的冷饮设备，如长期使用的冷饮设备应使用可口可乐的画面，具体请参照冷饮设备画面使用手则。 This visual layout is for short term cold drinks decoration only but not permanent to use to change the Coke one as for cooler, we need to follow the guidance of category communication instead of brand communication. Classified - Internal use SBHO建议:厂房可以围栏纸包围水柜作布置. Cooler 冰柜 * Classified - Internal use 这些画面仅限于短期使用的冷饮设备，如长期使用的冷饮设备应使用可口可乐的画面，具体请参照冷饮设备画面使用手则。 This visual layout is for short term cold drinks decoration only but not permanent to use to change the Coke one as for cooler, we need to follow the guidance of category communication instead of brand communication. SBHO建议:建议厂房继续使用原来的带可口可乐画面和零度可乐画面的冰柜, AION画面则只作为头卡布置冰柜顶部. 效果图 Vending Machine 现调机 效果图 * Classified - Internal use 这些画面仅限于短期使用的冷饮设备，如长期使用的冷饮设备应使用可口可乐的画面，具体请参照冷饮设