中国大陆自制像剧的探析和审视——以湖南卫视为例.pdf

Classified Index: University Code: 10075 U.D.C: NO A Dissertation for the Degree of M. Arts Analysis and perspective in Chinese Homemade idol drama take Hunan TV as an example C a n d i d a t e ：Liu Xinyan Supervisor ：Prof.Jiang Min Academic Degree Applied for ：Master Degree of Arts Speciality ：Broadcast and TV art subgect University ：Hebei University Date of Oral Examination ：May,2012 摘 要 摘 要 中国大陆自制偶像剧发展到今天有着多重偶像剧文化的教养背景，中国大陆自制 偶像剧在多重文化冲击下找寻自我的存在，实际上就是对自我身份的一种认同，然而 这种“认同”是什么？在偶像剧中如何体现？如何使中国大陆自制偶像剧发展的又快 又好？等等这些问题是本文的研究的主要目的。 本文首先，对偶像剧有一个界定上的认识和我国大陆自制偶像剧发展脉络的梳理。 其次，湖南卫视自制偶像剧在中国大陆自制偶像剧里是一个较为有影响的个体，文章 从市场营销、艺术学、美学、心理学和视听语言技法运用等几个层面对湖南自制偶像 剧进行分析。最后，从对以湖南卫视为代表的我国大陆自制偶像剧的分析中获得经验 来督促我国自制偶像剧及其产业的改进和发展。 关键词：中国大陆自制偶像剧 宣传营销 美学缺失 未来发展 I Abstract Abstract Homemade idol drama in China which is developing today has a multiple cultural background. Homemade idol drama in china is looking for itself in the shock of multiple cultures. Actually, it’s looking for identity. However, what’s the “identity? How to reflect in the idol drama? How to make it well and quickly? All these problems are the main purpose of the research. In this paper, first of all, it has a definition of drama and a review of development in Chinese self-made drama. Secondly, drama made in Hunan satellite TV is one of the more influential individuals in Chinese homemade idol drama. This pape