连锁经营月总结.docVIP

连锁经营月总结 连锁经营行业现状及存在的问题 电子商务与物流管理学院 专业班级 11级物流管理二班 团队名称 指导教师 2014年3月17日 连锁经营行业现状及存在的问题 连锁经营行业现状及存在的问题 摘 要 改革开放二十多年来，我国连锁经营行业取得很大的发展，但与国外连锁企业相比，我国连锁企业在规模、效益、实力等方面都存在着很大的差距。分析我国零售业连锁经营的现状及存在的问题，研究相应的对策和发展趋势，提高企业的经济效益，达到国外零售业企业的水平，对我国零售业具有很重要的现实意义。 本文将分析我国连锁经营行业现状及存在的问题。并从几个方面分析和提出发展我国连锁经营的发展对策及建议，最后总结了国内连锁经营的发展趋势。 关键词：连锁经营企业现状问题对策 Abstract For more than twenty years of reform and opening up, China#39;s chain industry achieved great development, but compared with foreign chain, chain enterprises in China are far behind in scale, benefit, strength etc.. Analysis of the current situation of China#39;s retail industry and the existing problems, countermeasures and development trend of the corresponding, improve the economic efficiency of enterprises, to the foreign retail enterprise level, has very important realistic meanings to the retail industry in china. This paper will analysis the current situation of chain industry in China and the existing problems. And analysis from several aspects and put forward the development countermeasures and suggestions of chain operations in China, finally summarizes the development trend of domestic chain business 目 录 摘 要 ............................................................................................................................................... II 一引言 ............................................................................................................................................ III 1行业现状及存在的问题 ...................................................................................................... III 2论文研究的意义 .................................................................................................................. III 二行业现状描述与分析 ................................................................................................................. III 三国内连锁经营发展的主要问题 ................................................................................................. IV 1地区发展不均衡 ...