bec第五课和第六课.pptVIP

Proposal ;Proposal商务建议;Letter商务信函;Proposal的结构;Proposal写作要求;剑2 P29 Test1;The aim of this report is to summarize the strengths and weaknesses of the current website, and recommend new services and information to be provided through the website. Strengths Our website can streamline business processes to improve operating efficiencies. Based on information provided by current website, we can analyze past customer behavior to anticipate customer’s needs, thus allowing suppliers and customers controlled access to the date they need. We now have greater ability to offer goods and services to the customer over the Web. We can present goods more effectively, take orders and invoice on-line. This means improving margins for the business and a faster, more responsive service for customers. We have built, through website, our reputation on personal service and high quality products. Weaknesses We have to take on more expenses, because we need to provide 24-hour website service/back-up. We also need to keep up-to-date with technical advances to tackle the potential systems failure (viruses). The customers need to have reliable Internet access. At present, many e-commerce customers lack of confidence in system security. It’s hard for customers to trust e-commerce when they can’t see the practices behind the promises. Recommendation I wish to recommend a portfolio of On-Line service, merging online files with data collected about individuals’ off-line purchase to better target promotions, thus remarking our website into a popular Web departing from its once-serious image. With new offering, the content makeover should lure enough users into portal and keep them there long enough for the company to raise advertising and e-commerce sales to larger revenue.;Introduction ;Introduction 写作思路;常用表达：Introduction;Proposal写作步骤;评分标准;Recommendations 建议;剑2 P47 Test2;Introduction Findings The Status Quo Reasons Evaluations Recommendations;;建议切入点;剑3 P65 Test3 ;Thats all for this class~;商务信函 叶廖莎Sa