企业微信公众订阅号图文转化率提升策略探析.pdfVIP

Journalism and Communications 新闻传播科学, 2016, 4(1), 1-10 Published Online March 2016 in Hans. /journal/jc /10.12677/jc.2016.41001 Analysis on the Promotion Strategy of Graphic Conversion Rate in Enterprise WeChat Public Subscription Number Minggang Yang, Hongling Wan School of Art Design and Media, East China University of Science and Technology, Shanghai th rd th Received: Mar. 4 2016; accepted: Mar. 23 , 2016; published: Mar. 28 , 2016 Copyright © 2016 by authors and Hans Publishers Inc. This work is licensed under the Creative Commons Attribution International License (CC BY). /licenses/by/4.0/ Abstract With the arrival of WeChat marketing, enterprise WeChat public platforms spring up like mu- shrooms after rain. WeChat public platform supports voice, photo, video and text messages to communicate with specific groups. With the continuous improvement of WeChat public platform, it is divided into three types: service number, subscription number and the enterprise number. In this paper, the main research subject focuses on subscription number, and selects a number of high-quality subscription numbers in the industry for the analysis of the case, such as Guokr42, huxiu_com, yiduiiread, tmall01, grandpgu, xuebashuo and youlovedurex. In order to provide some guidance and suggestions for enterprises and related industry practitioners, the paper analyzes how to do WeChat subscription content operation from the perspective of graphic conversion rate. Keywords WeChat Public Subscription Number, Graphic Conversion Rate, The Promotion Strategy 企业微信公众订阅号图文转化率提升策略探析 杨明刚，万红玲 华东理工大学艺术设计与传媒学院，上海 文章引用: 杨明刚, 万红玲. 企业微信公众订阅号图文转化率提升策略探析[J].