2014高考英语二轮复习完形填空词汇真题55.docVIP

二 轮复习精品 【完形填空+词汇真题】天天练 【第55天】 【做题目记单词，练技能抓基础】 ? 综合技能完形训练 1 ? 完形单词单选巩固 2 ? 高频词汇集中速记 4[ ? 参考答案： 8 综合技能完形训练 【2011上海卷】 Everyone in business has been told that success is all about attracting and retaining (留住) customers. It sounds simple and achievable. But, 50 , words of wisdom are soon forgotten. Once companies have attracted customers they often 51 the second half of the story. In the excitement of beating off the competition, negotiating prices, securing orders, and delivering the product, managers tend to become carried away. They forget what they regard as the boring side of business– 52 that the customer remains a customer. 53 to concentrate on retaining as well as attracting customers costs business huge amounts of money annually. It has been estimated that the average company loses between 10 and 30 percent of its customers every years. In constantly changing 54 , this is not surprising. What is surprising is the fact that few companies have any idea how many customers they have lost. Only now are organizations beginning to wake up to those lost opportunities and calculate the 55 implications. Cutting down the number of customers a company loses can make a big 56 in its performance. Research in the US found that a five per cent decrease in the number of defecting (流失的) customers led to 57 increases of between 25 and 85 per cent. In the US, Domino’s Pizza estimates that a regular customer is worth more than $5,000 over ten years. A customer who receives a poor quality product or service on their first visit and 58 never returns, is losing the company thousands of dollars in 59 profits (more if you consider how many people they are likely to tell about their bad experience). The logic behind cultivating customer 60 is impossible to deny. In practice most companies’ marketing effort is focused on getting customers, with little attention paid to 61 them, says Adrian Payne of Cornfield University’ School of Management. Research suggests t