2008年第三季度跨国公司社会责任缺失初选案例（In the third quarter of 2008, the global corporate social responsibility deficit was in the primary case）.doc

2008年第三季度跨国公司社会责任缺失初选案例（In the third quarter of 2008, the global corporate social responsibility deficit was in the primary case） Series topics: 2008 China marketing Data sorting: our reporter jia jingjing Editors note: A well-known public relations company, recently released a report in the economic environment and product crisis, consumers not only care about the quality of the products, pay more attention to whether the product or brand that is associated with benevolence. In the survey, up to 90 percent of Chinese consumers insisted that it was important to buy socially responsible products or brands even in a recession. When it comes to quality brands, consumers prefer the brands is by having good social objective consciousness of enterprise production, its intensity is much higher than the consideration of economic factors. Thus it can be seen that, even in the context of the current global financial crisis, it is still an important task for enterprises to fulfill social responsibilities. For further research and analyze the situation, to perform the social responsibility of multinational systematically summarizes multinational enterprise citizen of the achievements and problems of practice, promoting multinational companies take this carefully and summarized about their performance, after September 4th, on December 4, this newspaper in the multinational corporation social responsibility respectively in the first, second quarter multinational corporation social responsibility after missing primary case, published today in the third quarter of the missing 12 liability cases, 12 in the fourth quarter of the case will be published next month. 48 2008 multinational corporations social responsibility case appeared after the completion of missing primary, this newspaper will jointly, xinhua, sohu sina finance and economics, and other media, online voting and expert evaluation activities. In the final selection of ten cases of social responsibility for transnational