什么是短信营销（What is SMS marketing）.docVIP

什么是短信营销（What is SMS marketing） What is SMS marketing SMS marketing refers to a marketing technique that USES software and other tools to send information to users through mobile channels. This is to use SMS to send SMS messages to achieve marketing purposes, including text messages and color letters. It is based on China unicom, the telcom directly provides SMS interface implementation and the customer designated number for the purpose of batch send and custom send. The characteristics of SMS marketing 1. Group hair: can be targeted at different levels and achieve group mass 2. Time delivery: can set the time of sending, achieve regular delivery, without manual intervention 3. Interaction: you can receive feedback text and see it on the platform interface 4. Return receipt: you can use the system status report to automatically obtain the receipt information of the receiver to prevent the loss of important text messages. Advantages of SMS marketing 1. Low cost: The marketing costs of SMS marketing are very low, and the cost of text ads can be negligible compared with the cost of advertising in the traditional media, which can easily reach 100,000 or even millions of dollars. By using SMS platform to market, it is cheaper than sending SMS messages directly, which greatly reduces the advertising cost of advertisers. 2. Speed: The spread of SMS marketing is not limited by time and geography. Send millions of mobile phone users and receive AD messages immediately after they are sent. Advertising content can be changed at any time to ensure that the latest information is transmitted to consumers in the shortest time. 3. Focus and return: SMS marketing directly affects the most consumable people, and the same product can easily convey different advertising information according to different receiving objects, in order to maximize the customers desire to buy. 4. Investment province: SMS marketing breaks the rules of traditional advertising media, and advertisers set their